Page 38 - IACC Newsletter March 2013 Issue no. 9

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innovation his company applied rapid experimentation, testing hypothesis and validating, which results in solving the
unsolved problems.
The next question of Mr. Rishikesha was to Mr. Gopichand that how GE manages to attract so many talented people to
their technology center. Mr. Gopichand’s insights on the same was that the GE team has produced 1850 patents, filed in
the past 12 years and 850 of those were filed in last 2 years, so it is on exponential growth up and in terms of those
patents which are going into products, it is making significant revenue and differentiates GE globally. He also added that
GE started with full confidence with 80 million $ investment in the year 1999, that gave good footprint to build their
infrastructure, which also attracts the talent. He explained that infrastructure just not means about the buildings but
significant investment into the labs.
Mr. Ranjan gave his insights on the question asked by Mr. Rishikesha that does he thinks that there is something special
about the way we do things in India that actually allows us to solve the problems in a different way and how to convert
the skills that we have into a capability that actually works in Indian market. Mr. Ranjan said that every system is
innovative. Innovation means discovering new questions i.e. discovering questions that a person has not asked yet. India
is very unique place to offer new ways of approaching innovation, based on 3 points: unique challenges that we, Indians
are used to work with; Indians have very unique context and unique culture.
The question asked to Mr. Wido Menhardt by Mr. Rishikesha was that how does Philips use its long heritage that it has
in India to focus on innovation for emerging markets and what have been some of his experiences in coming up with
products from his innovation center in India that especially suited to meeting the needs for India and other emerging
markets and what are some of the challenges that he faced. Mr. Wido’s views on the question that since 1996, Philips’
desire for innovation for the local market has always been there, so the engineering center tried to find ways to
innovate for the local market and used innovation drives, innovation sessions and re-forced on innovation itself. He also
added to his answer that what they have changed and they have provided the breakthrough was to actually with the
customers. They have customers in the local market and they try to understand what those customers want.
Accordingly, they put the constraints in place not only in terms of usage but also in terms of cost, needs and
accessibility. By this, Philips started through actually to have some really remarkable success. They used upon some
source technology, used high technology to make low cost products and aimed to innovation in local markets. The
challenges that he faced were infrastructure, power, people, culture, engineering competent and engineering depths
and to raise the bar continuously.
Panelists: Mr. Wido Menhardt, CEO of Philips Innovation, Mr. Gopichand Katragadda, MD – Jack Welch Technology Centre of GE, Mr.
Ranjan Malik, Founder Director of Erewohn Innovation Consulting and Mr. Vijay Anand, Vice President of Intuit
Moderator: Mr. Rishikesha Krishnan, Professor, IIM-B