Page 97 - IACC Newsletter March-April 2014 Issue 03

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IBM in Talks with Indian Telcos
Tech giant IBM is in active talks with India's mobile phone carriers in hopes of implementing data analytics tools to help
telcos get more revenue from existing customers and improve product offerings by gaining a better understanding of
consumer demands.
"The technologies to bring data from network, call records, web, social media use and internet use into a mode where it
can be churned and exploited to take decisions that are much deeper and informed, are picking up," explained Vikas
Sehgal, IBM India's and South Asia's director for telecom industry. Each mobile phone carrier has access to a plethora of
user data which can be used to personalize solutions for customers. This data is inaccessible without the telcos'
cooperation; unless these mobile operators leverage data to better understand their customer base, they may become
"dumb pipes," according to Ramesh Gopinath, director of IBM Research India and IBM India and South Asia's chief
Telcos across the globe have been investing in analytics tools like this but with various reasons including which
smartphones are used to download specific content. One example of these analytics tools is Vibes, created by IBM to help
telcos identify communities of like-minded consumers to be targeted by specific promotions. People in Motion, another
tool, use trajectories of movements of subscribers based on location to offer targeted promotional offers. Another tool,
called Async, delays high bandwidth consumption to a time when the network is less congested such as delaying an app
update until the middle of the night. Globally, "geo-fencing" services are being tested for developing specialized services
for customers including discount coupons or specific deals from a local retailer.
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NASA to launch satellite in collaboration with ISRO
US space agency NASA will launch a water-related satellite in collaboration with ISRO.
The NASA-Indian Space Research Organisation Synthetic Aperture Radar mission is a part of its plan to launch in the next
seven years a series of satellite related to water and draught, the agency said. Among others include the Ice, Cloud, and
land Elevation Satellite-2 (ICESat-2); Gravity Recovery and Climate Experiment (GRACE) Follow-on and Surface Water
Ocean Topography mission.
"These satellite missions join more than a dozen NASA airborne sensors focused on regional-scale issues, understanding
detailed Earth science processes and calibrating and validating NASA satellites," the space agency said. "NASA monitors
Earth's vital signs from land, air and space with a fleet of satellites and ambitious airborne and ground-based observation
campaigns. NASA develops new ways to observe and study Earth's interconnected natural systems with long-term data
records and computer analysis tools to better see how our planet is changing," it said.
"The agency shares this unique knowledge with the global community and works with institutions in the United States and
around the world that contribute to understanding and protecting our home planet," it said. NASA said it is scheduled to
launch three new Earth science missions this year, which will contribute to water cycle research and water-related
national policy decisions.
The Global Precipitation Measurement (GPM) Core Observatory, a joint satellite project with the Japan Aerospace
Exploration Agency scheduled for launch Thursday, February 27, will inaugurate an unprecedented international satellite
constellation that will produce the first nearly global observations of rainfall and snowfall. The new information will help
answer questions about our planet's life-sustaining water cycle, and improve water resource management and weather
"ISS-RapidScat, scheduled to launch to the International Space Station (ISS) in June, will extend the data record of ocean
winds around the globe. The data are a key factor in climate research, weather and marine forecasting and tracking of
storms and hurricanes," NASA said.