Page 90 - IACC Newsletter March-April 2014 Issue 03

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Ashok Leyland John Deere Construction Equipment Company, CEO, P Ravishankar formally unveiled the 435E Backhoe
Loader. The 435E Backhoe Loader is targeted at first time buyers and offers 10% improvement in fuel efficiency.
The Backhoe Loader is manufactured from the company's Gummidipoondi facility and equipped with 'H' series engine of
Ashok Leyland, a company statement said. "435E for us represents solid efficiency and for E defines our quest for offering
a better fuel efficiency product. We believe both these products (435 variant and 435E) variant will co-exist side by side
and we have the ability to target two clients (separately)...," Sumantran told the media.
Noting that the company has retained all the "safety features" that was available in the previous variant (435 Backhoe
Loader), Ravishankar said, the concept of launching a backhoe loader was in tune with the 17% increase in diesel increase
since October 2012.
"It gives unique opportunity for Indian customers to improve his position in the profitability of his business (by saving fuel
costs)," Ravishankar said. The company claims that the customer would be able to save 20% of EMI. Ashok Leyland John
Deere Construction Equipment Company has 155 plus touch points across the country and has 1000 customers in two
years of operations.
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Lupin gets USFDA nod for Rifabutin capsules
Lupin Limited announced today that it has received final approval for its Rifabutin capsules from the US food and Drugs
Administration (USFDA) to market the generic version of Mycobutin capsules, used to prevent a disease condition in
patients with advanced HIV infection.
The company's American subsidiary, Lupin Pharmaceuticals Inc, would begin marketing the product shortly, according to a
press release. The Mycobutin capsules had annual US sales of $ 18.6 million, it said.
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Google to place 500,000 Indian SMBs on web in one year
Internet search major Google Inc. said it was working with its strong partner ecosystem in India to provide web presence
for around 500,000 small businesses across the country in the next one year. With a potential to serve 47 million small
businesses (SMBs) in the country, Google expects to reach out to at least 8 million of them in the long-term. Currently, it
has 300,000 SMB customers placed on the web in India.
According to Allan Thygesen, vice president and global head of SMBs for Google Inc, the partner ecosystem is critical for
meeting its long-term goals. The company is working on similar lines in other key priority markets. To make it attractive, it
is offering web hosting services for as low as $1 in India.
Citing industry body FICCI and consultant firm Nathan Associates report, Google said SMBs utilising the internet platform
reported a 51% rise in revenues and 49% more profit, when compared with offline counterparts. It has tied-up with 1,200
third party developers for offering its services. "We're ready to funnel more money into the segment, as it is the key driver
for growth here," Thygesen said.
The company expects good traction from customers associated with education, retail, travel, hotels and e-commerce for
advertising on the web. It is catering to them in English and nine local languages. It plans to cover 100 cities by the end of
this year, from the present 65.
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