Page 87 - IACC Newsletter March-April 2014 Issue 03

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According to the sales report released by Society of Indian Automobile Manufacturers (SIAM), Harley-Davidson has sold
over 1500 units from April 2013 to January 2014, out of which 229 units have been sold in January 2014 itself. This is no
easy feat, considering these mean machines costs anywhere between Rs 5.91 lakh to 29 lakh ex-showroom Delhi.
Currently in the more than 800cc and up to 1000cc where H-D has the 883 Super Low and Iron, it has sold 127 units, out of
the total 130 units sold in the segment in January 2014. A segment above, in the above 1000cc and up to 1600cc, the US
based company managed to sell 102 units of bikes like Forty-Eight, Street Bob, Dyna, Night Rod Special where competition
altogether sold ten bikes.
However, in the ultra-exclusive and expensive segment of big bad bikes above 1600cc, H-D couldn’t make a sale in January
this year, of its heavy weight bike such as Fat Boy, Street Glide and Heritage Softail Classic. The most popular bike in this
segment is Suzuki’s Intruder 1600 which despite selling just one unit last month has sold 19 units from April 2013 to
January 2014, whereas H-D has sold about 7 units in the same time frame.
This number for Harley-Davidson will push up in the near future, as the iconic bike maker has just introduced its most
affordable model, the Street 750, priced very aggressively at Rs 4.1 lakh (ex-showroom Delhi). To ensure that the Street
750 is an instant hit, Harley-Davidson has tied-up with leading banks like HDFC and ICICI to offer attractive finance options.
Aspiring Harley owner need to pay just Rs 91,471 up-front as down-payment and repay the remaining in easy EMI of Rs
8,309 for tenure of 5 years.
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Jet Airways to buy 50Boeing 737 Max planes
Naresh Goyal-led Jet Airways has got the government’s approval to buy 50 new, fuel-efficient Boeing 737 Max planes.
Top sources told HT that the civil aviation ministry’s nod for the multi-billion dollar deal came last week. The 737 Max
costs $103.7 million (about `640.87 crore at current exchange rates) at list prices making this a $5-billion-plus deal at
sticker prices.
Jet, the country’s second largest airline by market share, will be the first Indian carrier to induct the premium 737 Max,
which is expected to result in big savings in fuel, in its fleet. “Jet Airways has been a long-standing Boeing customer and
was expected to order B737 Max even though Airbus A320 Neo was seriously evaluated,” said Kapil Kaul, South Asia CEO
of Centre for Asia Pacific Aviation, an aviation consultancy.
Both Boeing and Jet have been tightlipped on the deal so far. “The aviation ministry’s nod can be considered as the first
official confirmation of the mega deal,” said an expert, who did not wish to be named. The Jet Airways spokesperson did
not respond to email and calls from HT for comments, while a Boeing spokesperson refused to comment. Sources said the
50 planes are to be delivered between 2018 and 2021.