Page 7 - IACC Newsletter March-April 2014 Issue 03

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The International Franchise Expo
highlighted the advantages of entrepreneurs and business owners at the Franchise
Expo, IFE recognized as a first-class international show, where foreign attendees had a chance to make one-on-one
contacts with the top brands in franchising and develop dynamic business relationships. Both the Exhibition covered all 4
P’s of marketing (Product, Place, Price & Promotion) and exhibition participation was the best way to enter the new
market. There was a lot of potential for the export of services and product that are developed in India.
IACC Delegates at International Franchise Expo
IACC Delegation also got benefit of Specialists from US Commercial Service industry that provided counseling on-site, a
dedicated international registration and badge pickup area with multilingual staff and support from the state
governments for investing in the United States of America.