Page 40 - IACC Newsletter March-April 2014 Issue 03

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announced 14 new versions of Creative Cloud (CC) desktop applications, which includes tools like Adobe Photoshop CC,
Adobe Illustrator CC, Adobe Dreamweaver CC and Adobe Premiere Pro CC.
It is the biggest Adobe software release since CS6, which also includes four new mobile apps, updates to CC services and
new offerings for enterprise, education and photography customers. Yesterday, Adobe announced it has more than 2.3
million Creative Cloud subscriptions globally. According to the firm, it had 1.844 million CC subscriptions at the end of Q1
2014.
The industry is dealing with a rapid pace of change, an explosion of mobile and working in a super-connected world,
Bedi said adding the 2014 release of CC gives the users a range of new mobile apps and a host of tightly integrated cloud
services. Further expanding its strategy to reach out to individual consumers, Adobe today also announced availability of
the new Creative Cloud Photography plan, which is designed for anyone interested in photography.
The new plan brings together -- for Rs 499 per month -- Photoshop CC and Lightroom 5, two tools that have been a hit
with photographers and Lightroom's breakthrough mobile apps on iPad and now iPhone. Also introduced today was the
all-new Photoshop Mix, a new iPad app that provides access to powerful Photoshop features normally confined to the
desktop, enabling compositing and transformative edits while on the go.
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Donald Trump to sign two realty deals in India
After changing the skyline of many global cities with his trademark flamboyant construction style, New-York based real
estate mogul and billionaire Donald Trump is making his maiden trip to India this August. He would be accompanied by
his son Donald Trump Junior, who would be on his second visit to India.
Though his India itinerary is being firmed up and under tight wraps, cementing two new realty deals and scouting for
fresh tie-ups to expand his company ‘Trump Organization’s’ global footprint into India is set to be the high point of
Trump’s India agenda, according to available information. One of the two deals includes a yet-to-be announced
residential project with existing partner Panchshil Realty in Pune. The formal inking of the Trump Tower deal in Mumbai,
announced earlier with Lodha Developers, is also part of the agenda. The new Trump Tower project to be announced in
Pune with Panchshil Realty would comprise 6,000 square feet sized river-front apartments spread across 1.2 million
square feet, while the Lodha project comprises a 77-storey residential Trump Tower in Worli, in mid-town Mumbai.
The latter would be the signature tower in The Park project, which is part of Lodha’s 17.5 acre township in Worli.
Sources indicated that the Lodha-Trump deal is valued at around Rs. 160-170 crore. Both the ultra-premium luxury
projects would be owned, developed and promoted by local developers, with Trump lending only his brand name in
return for a fee, as part of the brand licencing deal arrangement.
According to industry watchers, brand licencing tie-ups are a win-win strategy for both the sides, as it involves zero
investment by the foreign party, and allows the local developers to leverage their Indian brand at a global level.
Copyright © 2014, The Hindu Business Line. All Rights Reserved