Page 35 - IACC Newsletter March-April 2014 Issue 03

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Headquartered in Washington, Mozilla to bring Rs 1,500 smartphones to India
The Firefox operating system devices will compete with phones using Google's Android and Microsoft's Windows platforms
Mozilla, the developer of the Firefox web browser, has tied up with handset makers Intex and Spice to bring
smartphonespriced at $25 (Rs 1,500) to India in the next few months, a move that may redefine the "ultra-affordable"
mobile phone market in the country.
Mozilla showcased a smartphone prototype costing as little as $25 at the Mobile World Congress in Barcelona in
February, targeting developing countries including India and China. The Firefox operating system devices will compete
with phones using Google's Android and Microsoft's Windows platforms.
"Mozilla is dedicated to putting the power of the web in people's hands, and Firefox OS frees consumers, developers,
mobile providers and manufacturers from the limitations and restrictions of proprietary platforms," Mozilla Chief
Operating Officer Li Gong said in a statement. With more accessible Firefox OS phones coming to India soon and the
addition of Intex and Spice to the team of global partners, it is clear that momentum for Firefox OS is continuing to
accelerate, he added.
Dilip Modi, co-founder and CEO of Spice, said the firm has high expectations from this partnership. "These phones will
be affordably priced to ensure everyone can enjoy and experience the power of the Firefox OS phone," Modi added.
"The platform will give us an edge in upgrading buyers from feature phones to smartphones while making it affordable
for the mass market. This will propel our devices to be much more than a way to use the web, but take the engagement
further and develop the web as a mobile platform," Intex Technologies Business Head (Mobile) Sanjay Kumar Kalirona
said.
The association will enable it to develop "unparallelled smart devices" on the latest Firefox OS platform, he added.
Smartphone sales in the country grew almost three-fold to over 44 million in 2013, buoyed by affordable devices made
by local firms such as Micromax and Karbonn, according to research firm IDC. In the first quarter of 2014, 17.59 million
smartphones were shipped in India compared with 6.14 million in the same period of 2013. While Samsung is the
category leader with a 35 per cent market share, Micromax had 15 per cent, Karbonn 10 per cent, LAVA 6 per cent and
Nokia 4 per cent in Q1, IDC said.
Low-cost handsets prices less than Rs 5,000 and smartphones not costing more than Rs 7,000 from Asian handset
makers including Huawei, ZTE, Micromax and Karbonn have been driving growth in the emerging markets of Asia and
Africa. Handset makers in the country believe India is on the cusp of a digital revolution as consumers switch from
feature phones to smartphones at a scorching pace.
Various reports suggest that the next billion population accessing the Internet for the first time will do so on their
phones instead of personal computers. Also, the next 100 million connected users are expected to demand mobile
content and services in local languages across a range of smart devices at an affordable cost.
Companies such as Microsoft, which acquired Nokia's handset division, are also targeting the affordable smartphone
category aggressively, estimating it to be a $50 billion annual opportunity. Other devices with Firefox OS to be available
globally include the ZTE Open II and the Alcatel OneTouch Fire E.
The ZTE Open II has dual-core processors for better performance and will be available in the coming months in Latin
America. The Alcatel OneTouch Fire E has a dual-core Snapdragon processor with 5MP camera and 4.5-inch qHD screen
for higher resolution.
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