Page 52 - IACC Newsletter June 2013 Issue 11

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AAHOA recognized Mr. Himanshu Vyas for his key support and help whenever they visit India. He was awarded with
Chairman’s award at the function. Apart from attending the AAHOA Trade Show Mr. Vyas also had successful meeting
with former US secretary Colin Powell and PepsiCo Chairman &CEO Indra K. Nooyi.
Harvard University students to get tips from Indian public enterprises
Students at the prestigious Harvard University will soon get tips on becoming socially responsible corporate citizens from
Indian Central Public Sector Enterprises. The Department of Public Enterprises (DPE) has been invited to a talk on the
new guidelines on ‘Corporate Social Responsibility and Sustainability for Central Public Sector Enterprises’, which came
into effect from April 1. A Joint Secretary in the department, Ashok Pavadia, will do the honors on May 23.
Confirming the development, O.P. Rawat, Secretary in the department, told Business Line, “Corporate social behavior is
key to corporate social responsibility and a part of the net profit (for CSR activities) is just a component of the entire CSR
exercise.”
This is a shift from the previous guidelines, which focused on CSR activities for external stakeholders, that is addressing
social causes and environmental concerns through CSR projects funded by an earmarked budget. Earlier, CSR and
sustainable development were treated as separate subjects, posing practical difficulties for companies. Now, keeping in
line with international practice, these two have been clubbed together.
Now the thrust of CSR and sustainability is on capacity building, empowerment of communities, inclusive socio-
economic growth, environment protection, promotion of green and energy-efficient technologies, development of
backward regions, and uplift of the marginalized and under-privileged sections of the society.
Major project
Also, Central enterprises will have to mandatorily take up at least one major project for development of a backward
district. This has the potential of contributing significantly to socio-economic growth in all backward regions in the long
run.
For CSR activities, the World Bank has been providing technical support to DPE in areas such as capacity building, sharing
of international best practices and advocacy. This has helped include strategic philanthropy, sustainability and creating
shared value, with CSR being made part of business strategy.
“Corporate social responsibility is not just about writing a cheque of a fixed amount. It has many dimensions. These
include actual change in the lives of the people through contributing to human development and social inclusion,”
Shabnam Sinha, Senior Education and Institutional Development Specialist with the World Bank, said.
Sinha complimented the CSR activities by some Central enterprises such as NMDC, GAIL, ONGC and Rashtriya Chemicals
and Fertilizers.
Facebook aims to make India its largest market
Social networking giant Facebook wants to make India its largest market in terms of number of users. With 78 million
users, India is now its second largest market after the US. But the fast paced growth of mobile and data services here
makes it a huge opportunity for the company.
As of March 31, Facebook had 1.11 billion users globally, an increase of 23 per cent compared with a year ago. In India,
the social networking company saw a 50 per cent increase in user base during the same one-year period. “India is an
exciting market for us because we are at the start of the data boom. We have found that the primary reason for Indians