Page 38 - IACC Newsletter June 2013 Issue 11

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“Selling on Amazon presents an exciting opportunity as it opens up a new sales channel with pan-India reach at virtually
no investment,” said M. S. Jaya Prakash, Proprietor, Education Supplies. “Prior to this, I did not sell online and was
apprehensive about how to fulfill online orders in a timely manner, handle customer service and manage returns.”
Starbucks expands in Delhi and Mumbai
It's the fashionable American coffee that's more of a style statement than a beverage and in India we can't seem to have
enough of it. Walk into any Starbucks outlet and the queues say it all.
Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee Company (Nasdaq: SBUX) and Tata Global
Beverages Limited, has opened three new stores across Delhi & Mumbai, located at Greater Kailash I - M block market,
Nehru Place Metro in New Delhi and R-city Mall, in Mumbai.
Commenting on the store openings, Avani Davda, CEO, Tata Starbucks Limited said, "Each of our stores is strategically
located in both cities and caters to people of diverse ethnic, income and age groups with varying tastes and interests.
We will continue to extend our presence in locations where our customers want and expect us to be to enjoy the unique
third place between work and home. It is our constant endeavor to deliver a locally relevant Starbucks Experience to our
consumers; one that reflects the Starbucks brand as well as India's rich culinary heritage."
Starbucks® store, LG Level, DMRC, Metro, Nehru Place, New Delhi
Area: Around 180 sq. m; Seating Capacity: 70
The Starbucks store at Nehru Place, New Delhi
Store Description: Conveniently located at the metro, the store promises to serve the time pressed commuters. It
celebrates the coffee story interpreting the local truck art, creating an authentic rustic feel with brick work, bold colors
and high ceilings.
Timings: 10 am - 11 pm
Starbucks® store, Greater Kailash 1, M Block Market, New Delhi
Area: Around 190 sq. m; Seating Capacity: 50