Page 37 - IACC Newsletter June 2013 Issue 11

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cities when it comes to Internet usage. We are glad to see this user pool making Google Search synonymous to Internet
usage. It is great to know that cities like Chandigarh are using Google search for their smallest of requirements. The
Google Search results evidently reflect the growing amalgamation of Internet technology into their everyday life."
Menon said, "For the first two decades of its existence, Google Search largely relied on matching keywords. Now we are
finally moving towards our vision of the perfect search engine: one that understands exactly what you mean and gives
you back exactly what you need. A perfect assistant should be able to help you with the information you need right at a
moment's notice. We're working towards a search experience where Google can give you relevant information right at
your fingertips."
He added, "As more Indians come online for the first time, they are increasingly looking for convenient ways to find
information on the web. Whether it is to find out about the weather, checking flight status, or even looking for a
restaurant for that perfect dinner date, Google Search can give users instant answers to these common queries in the
form of information cards that appear above search results. In this way, Google Search can make Indian netizens' life
simpler, whether they're searching on desktop or on mobile."
He added that Google's mission has always been to make Search into an ideal assistant: a search engine that
understands exactly what you mean and gives you back exactly what you need. Recent improvements to Google Search
have drawn us closer to that vision.
Amazon clicks into Indian online marketplace
Amazon, the world’s largest online retail company, has entered the Indian e-commerce space, promising low price for
users and a better platform for sellers. India is the tenth market where Amazon has launched a country-specific retail
Web site.
But unlike Amazon sites in other countries, the Indian venture is limited to third-party sellers. Amazon will not sell its
own inventory due to foreign direct investment (FDI) regulations prohibiting foreign retailers from selling their own
products online.
To start with, consumers will be able to buy books, movies and TV shows. Amazon.in will introduce additional categories
including mobile phones and cameras in the coming weeks. On Day 1, the book store featured over seven million print
books across 200 plus categories while the video store featured a collection of over 12,000 titles in English and Hindi.
While Amazon has not previously had a branded presence in India, in February 2012, it made its foray into the Indian
market with the launch of Junglee.com, which connects buyers with online and offline retailers but with no sales
transactions.
Real challenges
The launch of Amazon.in comes at a time when other e-commerce sites in the country have not been doing well. There
are challenges including customer suspicion towards the quality of products sold online and lack of trust in payment
mechanism.
Amit Agarwal, Vice-President, International Expansion, Amazon.com, told Business Line that while these challenges are
real, other markets have shown similar trends at the nascent stage. “When you make your investment decision with a
timeframe of 10 years then these things do not matter,” he said. From the consumer point of view, Amazon offers a
platform that is aimed at offering a low price on any product by allowing sellers to compete.
For the seller, Amazon is offering unlimited shelf space with no listing fees. “From packaging to taxation to delivery
logistics we are offering all of it in a simple package to sellers,” said Agarwal.