Page 49 - IACC Newsletter January 2013 Issue no. 8 HD

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NY based Ad agency TBWA acquires Indian digital firm
Advertising agency TBWA, part of the New York-based Omnicom group, said it has acquired Magnon Group, an India
digital agency. The acquisition includes Magnon Solutions and Magnon International, a digital outsourcing agency that
serves clients across five continents. The digital agency was founded in 2000 by Vineet Bajpai and employs nearly 150
professionals between Mumbai and New Delhi.
Magnon will become a part of the TBWA Group of companies in India and join TBWA's global Digital Arts Network (DAN)
and the digital outsourcing company, Magnon International, will become part of E-Graphics and an accelerator for DAN's
production offerings. "We are delighted to join forces with Magnon Group," said Keith Smith, President - International at
TBWA Worldwide. "We've been extremely impressed with both their digital capabilities and the strength of their
management team. Globally, TBWA is building a strong, integrated digital network and we are confident that Magnon
group will deliver the expertise and talent we need to deliver innovative work and added value for our clients in India."
Magnon offers clients digital services, including graphic design for web and mobile; digital marketing; search and social
media optimization; bespoke technology applications development; online brand strategy consulting; eCommerce
solutions; and mobile sites and apps development.
Bajpai, who will continue in his role as the founder and CEO of Magnon, said, "Being a part of TBWA is an ambition
fulfilled. TBWA's global reach and excellence will provide Magnon with the right platform towards becoming a market-
leading digital agency in India and the region. And TBWA's empowering culture allows us to retain our adaptability and
entrepreneurial fabric."
John Wren, President and Chief Executive Officer of Omnicom said that TBWA's partnership with Magnon is a reflection
of Omnicom's continued commitment to building its strengths and capabilities across the Indian subcontinent, in an
effort to support the growing needs of our client's regional marketing objectives.
US-based Equifax buys stake in IT Company NettPositive
US-based information solutions provider Equifax has acquired controlling stake in Bangalore-based NettPositive firm,
which specializes in analytics and business intelligence solutions, for an undisclosed sum. "The acquisition will enable us
to offer high-velocity analytics and business intelligence capabilities to our diverse customers across financial services,
insurance, retail and telecom sectors," Equifax managing director (emerging markets) Shahid Charania said in a
statement from Atlanta (US).
Both companies, however, did not divulge acquisition details, including the controlling stake percentage. By integrating
the Bangalore firm's domain expertise, Equifax will strengthen its in-country credit reporting capabilities, drive
sustainable growth and foray into other emerging markets.
"The combined strength will position us as a leading provider of differentiated data and advanced analytics and deepen
our footprint in the Indian market," Equifax vice-president John Hartman noted. The partners also plan to leverage their
tie-up to build a multi-bureau solution and custom analytics for the Indian market.
"Equifax's capabilities and large customer base will drive business growth and deepen relationships with our customers,"
NettPositive co-founder Nitin Gupta said.
As a global leader in consumer, commercial and workforce information solutions, Equifax provides businesses and
consumers with insight and information they can trust. With data on about 500 million consumers and 81 million
businesses worldwide, the company uses advanced analytics and proprietary technology to create and deliver
customized insights that enrich performance of businesses and lives of consumers.