Page 43 - IACC Newsletter October November 2013 Issue 13

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south Indian superstar Suriya; Sigaram Thodu starring Vikram Prabhu, Sathyraj (who played Deepika Padukone’s father in
Chennai Express); and Purampokku featuring Arya, Vijay Sethupathi and Karthika. In Telugu, the studio would put its might
behind an untitled film with reigning superstar Mahesh Babu.
Fox Star Studios would use its partnership with C V Kumar’s Chennai-based Thirukumaran Entertainment for V Chitram
and Mundasupatti, and make Cukkoo with Next Big Films. The studio would again partner with Atlee Kumar, who recently
delivered a breakaway hit for Fox Star Studios with Raja Rani. The trend of major houses eyeing South markets began
recently.
In 2013, Disney UTV had produced three Tamil movies – Settai (box office collection Rs 15.10 crore), Theeya Velai
Seiyyanum Kumaru (Rs 15.97 crore) and Ivan Veramathiri (Rs 10.5 crore). In a recent interview, Siddharth Roy Kapur,
managing director, The Walt Disney Company India, said Disney UTV Studios would focus on the Tamil and Telugu movie
markets in a big way in 2014. “Those are markets we have got to learn (about) and understand much better over the
years. &" According to industry sources, the South Indian box office was estimated at Rs 780 crore to Rs 800 crore in 2013
(net after tax). In 2012, it was Rs 740 crore to Rs 750 crore.
Commenting on the studio’s focus on the South, Vijay Singh, CEO, Fox Star Studios, said the company was focused on
increasing presence in the Tamil film industry. “While we have extended our successful association in Tamil with A R
Murugadoss to Hindi as well, we are also increasing our footprint in the Tamil industry by partnering with C V Kumar’s
Thirukumaran Entertainment. C V Kumar has proven himself as one of the market leaders who is highly concept driven
with budget conscious — qualities that resonate well with our brand, &" he added.
The 2013 Ficci-KPMG’s report on media and entertainment had predicted that big Bollywood production houses would
look at collaborating with filmmakers in the regional space. The reasons: Lower cost of production, lower marketing
spends (as audiences are comparatively niche) and a wider theatrical window for the movie to run at the box office.
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Google to bring Shoppable Hangout to India, partners Myntra.com
Search engine giant Google will unveil its 'Shoppable Hangout' in the country on January 20, which will allow users to
interact with each other and shop online simultaneously.
Google has partnered with e-Commerce Myntra.com and Bollywood actor Hrithik Roshan to bring Shoppable Hangout on
Google+ to India, a statement today said. Google+ Shoppable Hangout On Air enables up to 10 people to interact with
each other on a multi-person video chat that is broadcast live to millions online, while allowing all the viewers to
simultaneously shop, chat and comment. Using this Hangout, designers or retailers can publicly broadcast a multi-person
video chat about their products while customers simultaneously browse through the exclusive catalogue. "The Shoppable
Hangout will provide users with a brand new online shopping experience, which will be like shopping Hrithik's clothing line
with him at your side, except from participants' living rooms," Google India Industry Director Nitin Bawankule said.
Besides products hosted on Myntra.com, the Hangout will also feature Hrithik's clothing line, HRX. It will allow fans to
shop and chat with Hrithik online.
"Marrying the power of technology, social media, and e-commerce, we will provide our customers a novel, more personal
and interactive way to shop online on Myntra.com," Myntra CMO Vikas Ahuja said. Roshan said he will use the
opportunity to interact with his fans and shoppers to showcase his clothing line.
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