Page 40 - IACC Newsletter March-April 2014 Issue 03

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Despite the EcoSport posting high volumes, Ford India is losing money. Its loss swelled more than 40% to ` . 597 crore in
fiscal 2014, with accumulated losses totaling. 2,360 crore. Higher exports will likely help ` cut losses this year.
"You have to be profitable, that is why you are in business," Harris said.
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Massachusetts based Dunkin's Donuts Introduces Chickpea, Saffron, and Chili
to their menu
The globalized world may not be flat, but it is round. And also frosted. And also, it must be said, delicious.
In 2012, Dunkin' Donuts—that quintessentially American purveyor of that quintessentially American thing, larded sugar-
dough—launched in India. The 34 stores that are now spread across the country sell many products that will be familiar to
American consumers: coffee, bagels, sandwiches, and, yep, doughnuts. They also sell items that were formulated
specifically for Indian consumers: veggieburgers, lychee coolattas, and spicy sandwiches. The menu deviates so far from
U.S. stores' traditional breakfast-y fare that, in India, the chain brands itself as "Dunkin' Donuts and More."
The doughnuts themselves also come in country-specific flavors. And to celebrate Diwali, the Hindu festival of lights, in
India, Dunkin' Donuts just launched several new flavors of the breakfast item-that-is-actually-a-dessert. Among them: a
Kesar Badam (saffron-inflected almond milk) doughnut, topped with saffron cream, blanched almonds, and crushed
pistachios; amilk cake doughnut filledwith rice pudding; a Soan Papdi (flaky pastry) doughnut coated with chickpea flour;
and a white chocolate doughnut topped with guava and chili.
Pedro D’Mello, head of the food division for Dunkin’ Donuts India, told The Wall Street Journal that it took him and his
teamthree months to formulate the new doughnuts. (He also considered other flavors, including cardamom and beetle
nut extract.) The ones that have made their way into the stores of "Dunkin Donuts and More" are sweet little
encapsulations of the globalizedworld: an American product with a distinctly Indian flavor. As the Dunkin' Donuts patron
Ravi Sharma told the Journal of the Diwali doughnuts: "I think it’s a great idea. Who had ever thought that one day high -
end doughnut stores would draw inspiration from Indian streets?"
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Oregon based Columbia Sportswear to open 25 stores in India by April 2015
Outdoor and adventure wear retailer Columbia Sportswear Company will open 25 stores by April 2015 in India against an
earlier plan of opening up to 5 stores, as the demand for products has exceeded its expectations.
Columbia Sportswear Company, which entered India through adistribution tie-upwith Chogori IndiaRetail Ltd, opened its
first store on December 24, 2013, and at present has three stores in the country.