Page 37 - IACC Newsletter March-April 2014 Issue 03

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In a season of megaonline sales, Google's third edition of GOSF is expected to create a bigger hype than the last two years
as it plans to line up products ranging from FMCG, consumer durables and fashion lifestyle segments to arts and
collectibles, travel packages and even two-wheelers, according to sources quoted earlier.
This year, the organizers will also introduce digital walls in various cities where consumers can order through the ir
smartphones by scanning the QR codes of the products, they said.
A top executive of an e-commerce firm said GOSF will also introduce a special segment called "Rs299 corner" where
branded products priced between Rs600-1500 will be sold at Rs299. The products will be delivered free of charge and
there will be cash-on-delivery option to woo first-time online consumers.
The person also said that in the 14 days betweenNovember 27and December 9, a lucky winner everyday will get to shop
for free among a host of select items.
Google startedGOSF in 2012. Last year it got almost 16 million hits on all partner sites despitetechnical glitches in the f irst
day, and almost 40% of the traffic came from Tier 2 and 3 cities.
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