Page 58 - IACC Newsletter August-September 2013 Issue 13

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Acknowledging that it would be unreasonable to expect too many things from New Delhi given that India is headed
towards an election cycle, Inderfurth said what can be done is that the two sides would not go backwards in its
relationship.
"I think, we can make some forward movement. There is possibility of moving forward a bit on the civilian nuclear
agreement," he said, adding that Nuclear Power Corporation of India Limited and Westing House are close to reaching
some agreement during the visit to move that process forward with respect to Gujarat.
Inderfurth said progress is being made with respect to defense trade initiative, which includes co-production and co-
development projects.
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McDonald’s to bring McCafé to India
Hardcastle Restaurants, master franchise for west and south India operations of McDonald’s Restaurants, is finally
bringing its coffee retail format McCafé to India. It would be launched within the existing McDonald’s restaurants and
the first opening will be at So Bo Central outlet in Mumbai. More than 150 McCafes are expected to be set up in the next
five years.
Amit Jatia, Vice-Chairman and CEO, Hardcastle Restaurants, said, “McCafes would serve as a beverage destination and
apart from coffee there would be added beverages like juices and ice teas. We are positioning the McCafé as premium
coffee with affordable pricing and are expecting incremental sales from this format.”
It has marked an investment of Rs 35 lakh for each McCafé format.
“It is a tough environment to operate in but the QSR segment is growing between 10 and 12 per cent and within it there
is phenomenal growth for the coffee segment which is expected to reach $700 million in the next five years,” added
Jatia.
The 75-100 McDonald’s outlets slated to be launched in the next two years will measure almost 4,000 sq ft and would
include the 500 sq. ft. McCafes within it. The existing McDonald’s outlets would undergo renovation to facilitate the new
format within its premises.
Currently McDonald’s serves beverages under Coca-Cola’s brand of Georgia tea and coffee. But once McCafé gets
launched, Georgia branded beverages may get discontinued.
Beverages at McCafé will be priced Rs 90 onwards for a latte or cappuccino which will be made from Arabica beans
sourced from the coffee plantations at Chikmagalur in South India.
Copyright © 2013, Kasturi & Sons Ltd., Chennai All Rights Reserved.
California keen on tie-ups with Indian companies
The US State of California is keen on partnering with Indian companies in education, agriculture and technology sectors.
Addressing students and business leaders in a town hall meeting at Dayananda Sagar Institutions, Ami Bera,
Congressman from the 7th District of California, urged States to deepen tie-ups to drive growth for all the stakeholders.
Bera, a doctor by profession and the only Indian American in the US House of Representatives, said that encouraging
innovation and cross country collaboration is the need of the hour as a lot of ground-up innovation can come from
emerging economies such as India at a time when the US-India economic relationship has recently entered choppy
waters.
Copyright © 2013, Kasturi & Sons Ltd., Chennai All Rights Reserved.